Hooked tackles the human psychology behind what makes some products stick and become part of our daily routine - while others simply fade away. To catch some consumers, you’ll need to get them hooked on your brand. Today’s digital marketplace can be summed up in one word Noise. If you’re looking for a light and valuable read that teaches you while entertaining you, then this is worth the read. In this book, you’ll learn about the similarities between IT and manufacturing, and how taking a systems-thinking approach can greatly accelerate team productivity. This approach makes it a very engaging and interesting read, which can’t be said for a lot of other technical-oriented books. It aims to educate you about DevOps processes in the form of a novel. The Phoenix Project is a unique title in a few ways.
But instead innovative and practical approaches to getting work done and creating awesome products. You won’t find any boring business plans, or team management exercises in this book. It’s based upon the practical advice they used to create and grow their own company. And it’s not all theory and ideas, either. Rework exposes a lot of myths that are currently holding back your business and offers alternative approaches. It’s very straightforward and down to earth, but it still offers hard-hitting advice on how to run a digital agency efficiently. This book was written by Jason Fried and David Hansson of the legendary development company, 37 Signals. To help you get the most out of your reading time, we’ve hand picked ten books we think every CTO should read. A book on the other hand, can be moulded around even the most crammed calendar.
Regularly attending conferences and networking events is one way to go, but that strategy isn’t friendly to your schedule. Reading the right blogs and subscribing to the right newsletters will help, but those bite-sized nuggets of knowledge won’t keep you at the cutting edge of tech. In fact, the knowledge you had this time last year is already outdated.īut when you have a long list of responsibilities, a team to lead, and deadlines to hit, keeping up with the latest technological trends and ideas can be difficult - although it is your job to do exactly at. As a CTO in a rapidly evolving industry, the knowledge you had when you first entered the industry is no longer sufficient.
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